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spent lots of hours on making the application good, getting testimonials and confirmation we could share them for the application, really getting down the communication of what we've done, why it's useful, etc.
There was a doc where donors were supposed to ask questions. Never got a single one.
The marketing, website, etc was all saying 'hey, after doing this, you can rest easy, be in peace, etc, we'll send your application to 50+ donors, it's a bargain for your time, et'
Critical piece of info that was very conveniently not communicated as loudly: ther...
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