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Uh, there's no text here. Is there supposed to be?

It's just a linkpost. No text.

People tend to be text-blind (particularly when skimming), so just writing

This is a linkpost for

is not enough. A redesign using icons or color to help distinguish link from text posts might be useful. Perhaps a green circle on the header as well to be consistent with links, or a hooked arrow prepended to the text to point 'out'/indicate movement?

Yeah, I agree with this. We haven't been receiving many pure linkposts, so fixing this hasn't been top priority. But I do expect to improve linkposts like this (maybe also with some kind of smaller automated preview that helps you get at least a bit of traction on whatever is being linked to).

ah, okay.