I actually think this mostly goes the other way:
Generally people aren't judged for associating with someone if they whistleblow that they're doing something wrong. But anyone who doesn't whistleblow might still be tarnished by association. So this creates an incentive to be the first to publicly report wrongs.
Now you appear to only be talking about small wrongs, with the idea being that you still want to associate with that person, hence whistleblowing wouldn't save you. But there's already a very strong incentive in such cases not to whistleblow, namely that you want to stay friends. So I'm not sure the additional impact on your reputation makes much impact beyond that.
I don't think I agree at all. Relevant quotation, Larry Summers talking to Elizabeth Warren
> “Larry leaned back in his chair and offered me some advice. I had a choice. I could be an insider or I could be an outsider. Outsiders can say whatever they want. But people on the inside don’t listen to them. Insiders, however, get lots of access and a chance to push their ideas. People — powerful people — listen to what they have to say. But insiders also understand one unbreakable rule: They don’t criticize other insiders.
People come with features vectors of which clusters they are bucketed into (Harvard graduate, east bay rationalist, FTX employee, etc). Your reputation is tied to the reputation of that cluster, whether you want it to or not.
Whistleblowers are rare and their effects are minor. In-group cooperation and collusion is a large part of human affairs.
EDIT I agree with you, and just didn't understand what you said. My rephrase would be the article had it backwards:
Prediction: If consortment was less endorsement—if it were commonplace to spend time with your enemies—then it would be more commonplace to publicly report small wrongs.
This is reversed. It's the wrong-doers who are avoiding interactions with anyone who might publicly report small wrongs.
That sounds exactly like what I was saying: the reason insiders don't criticise other insiders isn't because it reduces their status by association. It's that other insiders don't like it, and they want to stay insiders.
Cool, yes, I agree. But the reason other insiders don't like that public criticism is because it reduces their status by association. Your colleagues paid to get a position in a status hierarchy which you are devaluing, and they make you internalize those costs.
Ok, yes that makes a lot more sense - whilst tarnishing by association increases incentives to point out flaws in your friend, it decreases incentives to point out flaws in your friend's friend.
And since most of your friends are also your friends' friends, the aggregate impact is to decrease incentives to point out flaws in your friends as well.
I think this Is a reasonable model for many kinds of approval/opprobrium. I think it’s a feature, rather than a bug, for a lot of topics.
Especially for those things that are mixed-sum collections of games, collusion is a valuable strategy, and out unclear which way the causality goes: is this the reason that collusion works, or is collusion just another element of strategy in the social game (s)?
You might as well say, "if everyone could just get along, everyone would be able to get along." Everyone has different preferences, and sometimes they are competing preferences. You can put this all in a big matrix, and compute the eigenvectors to find the cliques. Naturally, if my preference is for you to do well, and your preference is for me to do well, we'll want to collude. Naturally, if everyone preferred for everyone to do well—or at the very least were neutral on others' wellbeing—the eigenvectors would be nonnegative and there would be no reason to collude at the expense of others. But there are negative entries among eigenvectors (e.g. the murderers in prison), so there are groups colluding at the expense of others.
Also, I don't think your social collusion problem is as bad as you might think. If your reputation is negatively affected by association, and you no longer like the association, why have you not broken off from it? People do not punish others for a history of association—especially when done in ignorance—very much, especially if you publicly denounce or expose them.
Under present norms, if Alice associates with Bob, and Bob is considered objectionable in some way, Alice can be blamed for her association, even if there is no sign she was complicit in Bob’s sin.
An interesting upshot is that as soon as you become visibly involved with someone, you are slightly invested in their social standing—when their social stock price rises and falls, yours also wavers.
And if you are automatically bought into every person you notably interact with, this changes your payoffs. You have reason to forward the social success of those you see, and to suppress their public scrutiny.
And so the social world is flooded with mild pressure toward collusion at the expense of the public. By the time I’m near enough to Bob’s side to see his sins, I am a shareholder in their not being mentioned.
And so the people best positioned for calling out vice are auto-bought into it on the way there. Even though the very point of this practice of guilt-by-association seems to be to empower the calling-out of vice—raining punishment on not just the offender but those who wouldn’t shun them. This might be overall worth it (including for reasons not mentioned in this simple model), but it seems worth noticing this countervailing effect.
Prediction: If consortment was less endorsement—if it were commonplace to spend time with your enemies—then it would be more commonplace to publicly report small wrongs.