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theory: a big difference between people who hate corporations and people who don't is the extent to which they like interacting with human-shaped things. some people like human shaped things and the sort of amoral profit maximization of companies feels alien and sociopathic. other people like the predictable API that companies provide.
i mean most companies won't eat you alive? you can form a bond with the coca cola company in the same one directional way as the lawnmower and it's not like they will take advantage of that to extract every dollar from you. in fact basically only like Facebook, tiktok, etc are like that, and even then they're not that bad; they're no worse than an abusive human partner
further evidence: people love small businesses, and medium sized companies that give very strong small business energy. people hate it when PE firms take over small businesses and make them more efficient.
4leogao
if there was a guy who stood there swinging a scythe to cut grass and didn't seem to care or feel bad or really respond at all to accidentally cutting someone's arm off, we'd consider them uncaring and sociopathic. similarly, if we think of, say, an insurance company as a person, then when it declines someone's claim and leaves them destitute, it's reasonable to think of that person as uncaring and sociopathic. you can argue all you want about the economics of how insurance can only work if you do this but for the individual people who interface with this, who are not used to thinking about economic systems, but deal with people every day, it feels like a human using a loophole to justify not caring, and not feeling any empathy whatsoever.