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I think for the fundraiser, Lightcone should sell (overpriced) lw hoodies. Lesswrong has a very nice aesthetic now, and while this is probably a byproduct of a piece of my mind I shouldn't encourage, I find it quite appealing to buy a 450$ lw hoodie, even though I don't have that much money. I'd probably not donate to the fundraiser otherwise. And if I did, I'd donate less than the margins on such a hoodie would be.
Yeah, I've been thinking about doing this. We do have a reward tier where you get a limited edition t-shirt or hoodie for $1000, but like, we haven't actually designed that one yet, and so there isn't that much appeal.
Is the hoody gonna be good? Hoodies are often really shitty quality and texture. If you make a good one I will pay the 1K.
If we do a merch store, I would definitely want things to be high quality. Slightly ironically I can't guarantee as much for the donation tiers (since we already promised the t-shirts at least and we might not find a good manufacturer), but I will definitely still try to make it good. I can't really guarantee it in advance, based on my experiences with the stuff.