I'm an old. By which I mean a somewhat recent quadragenarian. Folks used to call people like me Xennials, but that was seven years ago when we still had a spark of life left. Now that we're all just waiting to die, we're geriatric millennials

Anyway, as an old, there are times I feel the need to lecture the younger generation about how things were in the old-timey days of the 1980s and the 1990s. So, kids, if you're reading this, I know you don't like lectures. But I think this is an interesting framing of a concept, and worth your time. If you read the whole thing, I'll mail you some Werther's Originals from between my sofa cushions.

(I'm not sure what the average LessWrong reader age is, but my gut tells me it's twenty-something. Apologies if I'm way off and most of you are my age or older). 

So, check this out. The arcades of the 1980s were a lot like the arcade bars of the 2020s, but instead of ordering a $15 IPA you would order a 50¢ Pepsi, so you didn't need a fake ID. If you were in high school, knew CP/M, had a 1200 baud modem, and were friends with Ally Sheedy, she might know to find you in the arcade. If you were lucky, one day she just might whisk through the door and ask you to commit a felony for her! (To be fair, you offered as much earlier.)

Of course, you being you, you anticipated this and already committed the aforementioned felony. So, good job, you? 

(Protip: Please don't actually commit cyber crime felonies, especially not as foundations for romantic relationships).

Get to the point, grandpa!

Okay, okay... So arcade games have what people now call attract modes. That's what they do when they're on and no one is playing them. The job of what's displayed during the attract mode is to get your attention, make the game look worth playing, and get people to insert coins and play. 

While people call this 'attract mode' now, I promise you zero kids in the 80s and 90s used that term. We just called it "the demo," or less commonly "the intro." The demos were either very simple AIs or small scripts to move the game characters punctuated with title screens, some other information about the game, etc. The Street Fighter II one looked like this. 

"Playing" the demo

When we were real young and ran out of quarters, we all at one point had the idea that maybe somehow we could keep playing for free. What if we could influence the demo and still kind of play the game? We wouldn't have used the terms "backdoor" or "Easter egg" but what we were thinking was conceptually like that. Maybe you would think a kid-friendly programmer made it so if you pushed backwards in the demo the character would go forward, or if you mashed buttons the right way you could... make something do something. That probably wouldn't be as fun as the real game, but it would be better than doing your homework. 

This may sound strange to younger people, but I swear that everyone I frequently played arcade games with tried this several times, on several different arcade games.

You might also see occasions with very young kids—young enough not to fully grasp the concept of a coin-operated arcade game—where they would just "play" along to the demo with less of a plausible theory of how they might actually influence the demo in mind. 

Eventually you would realize this never worked. But for relatively short moments of time you would sometimes believe that you were exerting some kind of influence over the demo, or in other words, that you were "playing the demo."

When would people use this as a metaphor?

We would say this to describe situations where someone believed they were exerting control over something, but it was only an illusion—they really had no agency in the situation. Sort of like dust in the wind as a metaphor or maybe superstitious pigeons. I suppose you could generally categorize it as a form of pareidolia. 

None of us had blogs or anything that would be discoverable digitally now, so I'm not to surprised that searching now it's hard to find people referring to this concept (hence, this post). It could also have been regional. More recently, there’s an additional  semantic problem that, since 1999 most gaming is done outside of arcades, "playing the demo" nearly always refers to playing a scaled back version of a particular game on a PC or console. 

If similar concepts exist, and this one is ambiguous, why is this concept important?

Parsimony of language and ease of expression. You can easily use it like a verb. "Hey, David, you're playing the demo." As opposed to adding more words, "Hey, David, you're acting like a superstitious pigeon." Or "Hey, David, your life is like dust in the wind in this situation because you have much less agency than you believe here." Or pretending that it's easy to use pareidolia as a verb. "Hey, David, you're pareido..li..a..ing." 

There's still arcades around, even if they're mostly enjoyed with alcohol. So there's still a cultural reference point. 

There's also something about it that I don't think would be interchangeable with similar concepts, at least with the one place I've see it used in scholarly literature. This is from Strangers to Ourselves: Discovering the Adaptive Unconscious (2002) by Timothy Wilson where he uses the general metaphor (though not specifically the term) to describe "consciousness inessentialism."

Consciousness is like a child who "plays" a video game at an arcade without putting any money in to it. He moves the controls, unaware that he is seeing a demonstration program that is independent of his actions. The child (consciousness) believes he is controlling the action, when in fact, the software in the machine (nonconsciousness) is completely in control.

Update: You actually could play the demo on a few games!

9/4: When I said this never worked, I was wrong. It never worked for me, but... 

After writing this I went searching on Usenet, which would be the mostly likely place to find searchable digital archives of people discussing this topic, just to see how much of a shared generational experience this was. I found two relevant threads, one from 1993 in alt.games.video.classic and the other from 1995 in rec.games.video.arcade, both featuring a stressed undergrad named Fred. 

Looks like you could play the demo in Quantum and in The Legend of Kage

There is a 2009 YouTube video showing The Legend of Kage in attract mode where a few commenters enthusiastically discuss playing the demo. The video author has a Spanish blog (Google Translate link) were he's listed a few other arcade games that were demo playable. These include Side Arms and Super Real Darwin. So altogether Quantum, Legend of Kage, Side Arms and Super Real Darwin—at least four. 

Wikipedia has articles on 3692 arcade games, if we use that as a denominator and assume all games were equally popular and evenly distributed (geographically and temporally), you would have like a ~1/1000 chance of being able to play a demo on a random machine.

With the market demand for Twitch and YouTube gamer content, I'm surprised this topic has went unnoticed so far. If you're a gaming content creator facing writer's block, you're welcome to use all of this. 

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8 comments, sorted by Click to highlight new comments since: Today at 5:17 PM

This is a great name for something I've been wanting a name for.

I've wanted it as a useful frame for thinking about politics, especially the power of elected officials (both legislators and the executive). It seems like most of the time, most of the decisions about how some regulation or project or whatever will actually go happen at a much lower level in the bureaucracy; leadership has neither the knowledge nor the processing bandwidth to exert any meaningful control. At best they can appoint people who they think are aligned with their goals, but this runs into the problem that recognizing real expertise itself requires some expertise in the area. Ultimately, the decrees they hand down end up doing entirely different things than what they advertised; the nominal leaders don't really know how to make decrees which have the effects they say they do. (Not that this is necessarily a problem from the standpoint of elected officials - they're largely selected for symbolism these days anyway. "Vote for me if you hate the outgroup" is not a platform which hinges on actually-effective policies.)

The previous analogy I had used was that elected officials are mostly "pretending to lead the parade" - i.e. they walk in front of the parade and pretend that it's following them, rather than following a predetermined route. In some ways, I like the "playing the demo" analogy better - it doesn't capture the symbolic aspects as much, but it better captures the idea that some complicated non-human logic is actually running the show.

The same frame applies to many other kinds of large organizations too, like big companies. To a large extent, leadership is symbolic, and has limited power to either observe or control what lower-level people are doing on a minute-to-minute basis. (In principle, incentive design is the main way one can actually exert control on a reasonably-granular level, but the sort of people who end up in most leadership positions usually don't do that sort of thing. Mostly, to the extent that they do anything useful, they solve coordination problems between departments/teams/subunits.)

Also, the opening section was hysterical.

I read the whole thing (and upvoted), where's my Werther's original? :P

In seriousness, I don't know how useful the phrase is, and I don't really expect to use it, but it was cool to learn about and your writing style was fun to read.

Toda raba. :) 

Send a self-addressed stamped and the Werther's original is yours. 

(It may smell and/or taste like a bit like IcyHot and 2-nonenal).

The odor of [2-Nonenal] is perceived as orris, fat and cucumber. Its odor has been associated with human body odor alterations during aging.

Know what, I think I lost my appetite. (Cucumber?)

Self Addressed Stamped Envelopes are pretty cool though :)

I, too have seen this Idea referred to as "leading the parade" - by my boomer gen parents.

I didn't realize other people thought they were exerting control when they were standing 8n front of a demo and pressing buttons - I would just be trying to follow along with the animation to make it look like I was playing. No comment on why I thought that was a good thing to do.

I used to be quite partial to the Epiphenomenal theory of consciousness (consciousness observes but doesn't interact).  But I actually think the Zombie Argument is rather soundly defeated by the fact that humans frequently act as though consciousness has side-effects.  I wouldn't expect zombies to make nearly as many arguments about whether we "really see red" as people do.  I still thing zombies are maybe philosophically possible, but they're not terribly parsimonious.

You're younger than my parents! shakes cane Get off mah lawn!