Sep 4, 2013
On a scale of 1 to 100, how sure are you?
It's a good thing to ask yourself from time to time about intense beliefs, especially if you're having a disagreement with someone else smart.
Just putting a number on something is good. If you're in business, putting any number in the high 90's is dangerous and shouldn't happen too often.
Yet, you still have to aggressively and intensely pursue your plans.
You can be only 80% sure you're correct, and still intensely pursue a course of action.
Most people make a mistake: they only go intensely after things they have a very high certainty will work.
But this is backwards. It's absolutely right to say "I'm only 80% sure that going and making a great talk to this group will help develop my business," and to still aggressively pursue giving a great talk.
The same is true with having ridiculously exceptionally good service. You can say, "I'm only 60% sure that doing this is going to lead to more customer loyalty... this might just be a time sink and cost more than it returns. But let's kill it on it, and find it."
You don't need to be highly confident to intensely pursue something.
In fact, intensely pursuing not-certain things seems to be how the world develops.