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Conformity bias is a tendency to behave similarly to the others in a group, even if doing so goes against your own judgment.

Blog posts

  • Asch's Conformity Experiment The unanimous agreement of surrounding others can make subjects disbelieve (or at least, fail to report) what's right before their eyes. The addition of just one dissenter is enough to dramatically reduce the rates of improper conformity.
  • On Expressing Your Concerns A way of breaking the conformity effect in some cases.

See also