Many people try to vote "strategically", by considering which candidate is more "electable". One of the most important factors in whether someone is "electable" is whether they have received attention from the media and the support of one of the two major parties. Naturally, those organizations put considerable thought into who is electable in making their decision. Ultimately, all arguments for "strategic voting" tend to fall apart. The voters themselves get so little say in why the next president is that the best we can do is just to not vote for nincompoops.
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This post is part of the Rerunning the Sequences series, where we'll be going through Eliezer Yudkowsky's old posts in order so that people who are interested can (re-)read and discuss them. The previous post was The American System and Misleading Labels, and you can use the sequence_reruns tag or rss feed to follow the rest of the series.
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