I wrote a blog post arguing that people sign up for cryo more for peace of mind than for immortality. This suggests that cryo organizations should market towards the former desire than the latter (you can think of it as marketing to near mode rather than far mode, in Hansonian terms).
Perhaps we've been selling cryonics wrong. I'm signed up and feel like the reason I should have for signing up is that cryonics buys me a small, but non-zero chance at living forever. However, for years this should didn't actually result in me signing up. Recently, though, after being made aware of this dissonance between my words and actions, I finally signed up. I'm now very glad that I did. But it's not because I now have a shot at everlasting life.
For those signed up already, does peace-of-mind resonate as a benefit of your membership?
If you are not a cryonics member, what would make you decide that it is a good idea?